Finding Internet Marketing Services Right for Your Business

The Internet is huge. No one will deny that, and the role it plays in business is becoming more and more important as well. It is no longer sufficient to do business offline, if you want to succeed in this technology driven new age, then you will have to do a bit of Internet marketing.

There are a number of Internet marketing services available to you, whether it is in the form of companies that specialise in it, or various standalone apps or tools that, if you have the time and knowledge to do so, can provide information on number of visitors, clicks, purchases and such forth.

If you are looking for Internet marketing services for your business then, what aspects of it should you particularly focus on?

Design will be more important than ever this year. It could be a wise idea therefore, to look for companies specialising in internet marketing services that also offer web development and design as part of the service.

Not only will they be able to offer typical SEO and PPC services, a vital part of any strategy, but they will also be able to offer services above and beyond others, by specifically tailoring your site for the purpose of attracting customers.

With a site tailored to not only your needs, but to attracting customers and getting them to make that all important purchase, you could soon start to see an increase in revenue from the online side of your business.

Social media will continue to offer internet marketing opportunities; however, it might be worth considering services that focus on the visual aspect of campaigns too. Photos, images and videos are a great way of drawing in customers to your site. Many studies suggest a picture or video is a lot more likely to stick in our memory than a bulk of text.

On the social media side of things, there are many tools and apps out there to best utilise social media platforms for your business. Whether it be Wildlife from Google or analytic programmes like SproutSocial. Do a little research into the advantages and disadvantages of these for your company.

You should also look for Internet marketing services that know a thing or two about the potential of mobile, if you find an Internet marketing firm which is not aware of mobiles potential, you definitely need to look elsewhere. Mobile is getting bigger than ever, with more people picking up smartphones, tablets and the like and surfing the web.

Many people will even surf the web on their phone or tablet whilst watching TV, so a product that generates an interest on the TV will quickly get them tapping away on their smart device to find it or similar products.

It is also important therefore to make sure that any marketing that you do online is cross transferable, whether it’s for desktop, tablet or smartphone. Look for Internet marketing services which offer you the best way of utilising all of them.

Content marketing is another vital component of a company offering top level Internet marketing services. Google is constantly punishing sites with substandard or copied content, so it is well worth your while to either invest in companies offering tailor made content services, or looking to do something yourself via company blogs and other such things.

Internet marketing services will be vital in anyone wanting to move or even consolidate themselves in the online world this year, so it is vital to get a grip on them.

Internet Marketing Services Principles For Everyone For Free

Internet marketing services consists of so many things that can be done to make a website top on Google that with some due diligence and research, it can be done for free. How is this possible? Internet marketing services implements systems which affect the two major elements of website marketing which are Google ranking and unique visitors, i.e; traffic.

The most important is Google rankings and are for the keywords selected for a website therefore, the keywords selected must be exactly related to the content within the website. A good practice is to choose a minimum of 3 keywords up to an average of 9 each. The keywords can be a single word or what is called a long tailed keyword, meaning a string of words commonly used in search engines to search for the website. Research is necessary to choose keywords that are ‘reachable’ but yet have enough monthly traffic that the positions within the top 10 bring the site unique visitors. Unique visitors are visitors who are definitely interested in the content of the site and not someone just surfing the internet for something to do.

It is a good practice to research the monthly traffic for keywords before even choosing a name for a website because if you choose a name with the keyword as part of the name, you have already made progress towards your goal of being top for that keyword. Secondly, your keyword should appear in your meta tag title, description and keyword list for your website. Researching the monthly traffic for a keyword has never been easier. Wordtracker and Google itself both supply a quality service for webmasters. Wordtracker has a trial service to do so and Google is, of course, free.

The meta tags are tags used by search engines to display information about your website. The meta tags are not necessarily viewable by visitors on your Website unless the visitor right clicks on your site and views the ‘view source’. Since search engines use this information to display and give visitors a very brief summary of your site, it is therefore necessary to ensure that they are very descriptive of exactly what is contained on your website. When working with meta tags, the words within the title, description and keywords are considered keywords and various variations so when at all possible, do not use un-necessary words such as the, is, at, here, where, etc., as the search engines will consider them keywords. This is due to search engines using long tailed keywords also in their rankings. Many webmasters do not understand this as it is not information published somewhere for a webmaster to follow as a guideline to creating quality meta tags.

Generally, search engines prefer long tailed keywords as 3 words maximum. You may find a keyword in your research that consists of 4, 5, or even 6 words long. These words are all right within the context of your website but not a good strategy to choose them as one of your beginning optimization goals. Quality meta tags are part of the necessary internet marketing services search engine optimization strategies.

The other part of internet marketing services search engine optimization is called density which consists of how many times a keyword appears in your content, meta tags, alt tags and anchor tags compared to how many total words are on the page. Each page of your website should have it’s own optimization for internet marketing services and it’s own keywords, meta tags, etc. There are a few websites on the internet which will give you the density for a keyword on your site. Just search within the Google toolbar for keyword density and find a free service which supplies this. Density is computed by a percentage which would be, 1 keyword per every 100 words is 1% density, etc. If you had a density of 4.46%, then, over 4 words per 100 are keywords and if you have 5 keywords per 100 total words, then the density would be higher than 4.46%.

Keywords within your content of your site should be bolded and/or underlined to show the search engines that this word is important to the site. All words bolded or, sometimes webmasters use the HTML word strong instead, are considered by search engines to be keywords so when you bold the ‘click here’, you need to realize that this has now became a potential keyword.

Your description meta tag for your website should encompass your keywords. If you have selected about 9 keywords, you can many times, turn this into a logical statement for your site. The first keyword in your title should be your most important for your website. This same keyword should be the first keyword in your description and in your content of your site. By doing this, you are telling search engines that this keyword is your most important keyword for your internet marketing services strategies.

The meta keyword tag is used less often now because according to popular belief, Google doesn’t give any credence to this meta tag. However, wouldn’t it be nice to have a top ranking on yahoo or MSN? They use this meta tag and therefore it is still a good practice to implement this into your website. There are also many, many other search engines on the internet, and most of them still use the meta keyword tag.

Within your internet marketing services strategies, not only do you need to study your density for a specific keyword, but you should also be concerned about the placement of the keyword. A good practice but not necessarily a rule, is to place a keyword in each paragraph of your site and if the paragraph is longer than 3 sentences, then place the keyword twice in that paragraph.

To ensure you are in a position to reach top on Google, it is a good principle to study your competitors for this keyword. Go to the Google search bar and enter in the keyword you are optimizing your site for. The first couple of sites on Google are usually sites which have paid to be shown to you and they are irrelevant in your research. Generally there is a line between those and the ‘natural’ high ranking keyword websites. The first website under this line is your competitor.

Study your competitors website. First view their meta tags. Are you going to be as good or better with your meta title, meta description and meta keywords? If not, what changes do you need to make to compete with them. Do not copy them or Google will definitely catch you and your site could become banned with Google. Employ solid business practices without copying anyone else on the internet. Quality internet marketing services practices ensures your site doesn’t become search engine banned nor get in trouble somehow.

Next study your competitors density for the keyword. In this case, it is generally good to view the top 3 websites as the density for the whole website might not be from only the index/home page. You may need to view the inner page of the website to obtain a total story about a website.

You also need to ensure you have some anchor tags on your page. Anchor tags are clickable links on the website. The content that is showing on the page that can be clicked on is considered the anchor tag. These are just about as important to your keyword ranking as your meta title on the page. These are called hyper links as when a visitor hovers over them, they can click on them and either go to another page on your website or even someone else’s website.

The anchor text can read whatever you want it to read so try to blend in your main keyword within the content that becomes the clickable link. Again, do not use words such as the, as, is, it, at, here, where, etc. These will be considered as keywords by search engines. In order to make these keywords more important, it is good to create a page with the keyword as the name of the page so not only is the anchor text clickable, but the page name is also the same.

Anchor tags to other websites should be used sparingly due to the impact on your site. The first rule, of course, is that the other site should have the same content or be so closely related to your content that your keyword appears on that website or preferably within their clickable links as anchor tags. Also, it is very important to link your site to websites which have a Google ranking of 4/10 or better as a lower ranking website, can, affect the overall ranking you receive from Google for your website.

Alt tags are tags used for images. Years ago when the internet was somewhat young, alt tags for images were used to show the name of an image when it was assumed that the browser of other computers may not show the image. Nowadays with most computers having updated browsers and systems, this would rarely happen so search engines have now seen this as a way for webmasters to input their keywords instead within the alt tag since they have been doing this anyway for a long time. This does not add a lot of importance to your keyword but every little bit helps. If you view optimization as if you are going to school and you are receiving quarterly grades, then your final grade will be your overall ranking for your keyword.

Do you think that once this is done you now are within the top 10 on Google for your keyword? No. Now, you need to show Google that your site is important by links to your site and by traffic to your site. There are various systems to use to accomplish this and most of them can be for free if you are willing to put some time into doing them.

Using your meta tags as your foundation for your internet marketing services plans, list your site on search engines. There are many free services on the internet to help you with this.

The next thing you should do, is set up a link trading system so that other webmasters will come to you to trade links. Do not make this your exclusive way to market your site as you will be considered as having a link farm and Google frowns on these but using this regularly along with other systems, helps your site grow and you will receive visitors over time from doing this plus these are long term links where your link to your website stays on the other site until that site might be removed from the internet. The reason you want a system is to keep the information organized and the linking an easy thing to do but not time consuming.

Next, you should then seek to list your site on link directories. Many of these are free and again these are long term links where your link will stay on their site for most directories. You can use all the free systems and benefit greatly by doing so.

Some of them will charge for a featured listing or even to list on the site but it is not necessary to do this if you have a small or non-existent budget. If you have a budget at all, there are a couple of softwares that are worth buying which help automate a part of your listings to save time. One such software that we use contains 3700 directories. We have found that using this system, we can submit to 2500 directories in about 6 weeks if we work every waking moment on them. This helps greatly.

You now should be ready for the next step which is writing and submitting articles. The goal of writing an article is to have other webmasters publish your article on their website which could consist of a blog, or other high traffic sites. Therefore, the article you write should have content related to the content of your site however, the rule is that you cannot use this as a sales tool or your article will be rejected. There are many article directories on the internet for you to research so you can get some ideas on what to write and how to create an article. A good rule of thumb is to create an article of at least 500 words as some directories have limits.

There are variables between various article directories. All articles should have your main keyword in them as well as within the title. Within the article itself, it is a good practice to include the keyword as many times as once per paragraph and the paragraphs should average about 3 sentences in length. Some directories allow one or two hyper links within the article so you should use your keyword as your anchor text for these. Again, within the resource box and/or author box, use your keyword as a hyper link to your website.

Make a summary of your information for your article separate from the article but summarizes your article. Generally 3 sentences are acceptable and be sure to again include your main keyword although most sites do not allow the summaries to include hyper links.

Your resource box gives you the opportunity to add more information about your site, i.e; free giveaways, benefit of purchasing from your site, reasons for the reader to come to your site and any type of internet marketing services ‘hook’ you can think of that will work for you. Articles should be submitted once a week but if you can do more, of course, you will also receive more unique visitors. Once the article is read, the visitors interested will ‘click through’ to your site to view products or see more information.

The step that should take you over the final hurdle is creating a press release. This is probably the hardest job for you as now you cannot sell anything but find something newsworthy about you or your Website to announce to the world. There are many rules to writing press releases and these are mostly available at the places you will submit it to. Once you have created your press release, you can then submit it to the free submission services you can find on the internet. This takes some time to find as there are many services but a lot of them aren’t free.

The time spent is worth it due to the amount of unique visitors you will receive and the backlinks you will receive. Press releases impact a website within 2-3 days of submissions and are a must for any website as part of their internet marketing services arsenal.

Basically following the above instructions will put you on top of search engines over time. You will need to continue to implement more backlinks for your site as your competitor may have more than you, which you can discover by visiting the link popularity website, and so you should continue to add your site to as many sites as you can on the internet. If you have spare time now, you could now implement a system called Web 2.0 as part of your internet marketing services plans, which will then snowball the amount of visitors you receive but more complicated to use than the included systems herein. Hope to see you at the top.

Copyright and all rights protected by Internet Marketing Services site and Reprint only allowed with link included

Get More Reach With Social Media Marketing Strategies That Work for You

Your business is probably already on Facebook, Twitter, Instagram, LinkedIn and all of the other platforms you need to be in order to reach out to your customers. But even so, it doesn’t feel like you’re gaining the proper traction or posting the proper media to inspire the engagement that you know you need to get. In short, your social media marketing strategies aren’t fine tuned and some might even say, non-existent.

Finding the Strategies for Your Niche

One of the main problems with many company’s marketing strategies is that they are applying the same methods as a universal solutions program for their social media team. This means that essentially, they are taking social media marketing strategies that they’ve heard about and using them “as is” instead of tailoring them to their specific niche or industry.

For example, social media marketing strategies for restaurants are going to be very different than social media marketing strategies for Fortune 500 companies. Of course, when we put it like that, it seems very obvious-unfortunately, the constant failings of social media lets us know that it’s not. The problem arises because not only are the outcomes and goals of each industry very different, the means to the end have to be as well.

Why Using This Strategy for Your Industry is Vital

For instance, in our example above, a restaurant’s marketing strategies should be to entice viewers to come in and eat. This means that taking pictures of different dishes and posting them up on Facebook, Twitter and Instagram is a good ploy. That creates salivation for the food and people are likely to Like, Share, Re-Tweet, etc. the picture. That keeps the restaurant fresh in the customer’s mind and next time they are looking for a place to eat, they’ll remember how good the food looked and make reservations.

On the other hand, a Fortune 500 company isn’t going to get much interaction off of photo media. Sure, Bob in accounting might be interesting to talk to, but a picture of him analyzing graphs on his laptop in the break room isn’t likely to inspire the right kind of interaction. That’s because the goals of a Fortune 500 company on social media are likely to bring in more clients, keep current clients engaged and recruit top talent for the firm. The best way to do this would be to employ social media marketing strategies that establish the company as an industry leader. For example, sharing blog posts and articles that contain relevant and useful information is a great way to market yourself as on the forefront of the industry.

How to Tailor Your Social Media Marketing Strategies

Of course, with so many industries and niches out there, it would nearly impossible to go through each one, showing you how to tailor your marketing strategies for your exact niche. Instead, it would be more time-efficient to go through how different goals affect your marketing strategies. Simply think about what you’re trying to achieve and then match it up with some of the following suggestions. Keep in mind that interaction is the ultimate short term goal for social media, so whatever gets you to that point-no matter how strange or unconventional it may be-will be best for your company.

  • Expand your Customer Base. If you’re looking to expand your customer base through this marketing strategy, you’re going to want to post content that is highly sharable and branded. This means that the more viral potential your posts have and the easier it is for those posts to be traced back to you, the better it is for business. A great way to do this is to post links to your blog on your website, provided of course the blogs are high-value in terms of information and content. This allows people to share the link to your website, meaning the more viral it gets, the more leads will be coming into your site. Be sure there is a strong CTA (call to action) at the end of the blog leading to your contact or sales pages. If your social media marketing strategies in the past have shown to be effective when media images and video are shared, make sure the pictures are watermarked with your brand.
  • Strengthening Your Current Client List. Another great benefit of this medium is that you can strengthen your current clients’ loyalty. We all know that it cost more to bring in a new client than to retain a current one, so this is a big chunk of social media marketing strategies right here. The key is that you want to constantly provide value to your clients. This means that if you’re in an industry where new information is constantly coming out, you should be the ones providing your fans with that info first. Ask yourself this: what am I giving my followers in terms of value? If you can’t list at least five things, you need to start doing a better job right away. Alert your fans to events that pertain to their interests, share articles, posts, recipes, etc. Give opinions and loose advice but stay away from risk-the bottom line here is that you want your customers to remember why they need you in their lives every single day.

Using Your Social Media Marketing Strategies Wisely

When it’s all said and done, when it comes to social media marketing strategies, whatever works for you is the best rules to follow. Social media is still a fairly young marketing game (compared to television, radio, print, etc.), so nothing is written in stone. Even the so-called “experts” in the field are still fine-tuning their marketing strategies, so you can expect things to change on an almost consistent basis over the next decade or so.

Until that time comes and it become a science, the best you can do is keep your ear to the ground and stay afloat with all of the latest information, techniques and trends.